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ferraris are a bad sign

If you buy the right internet marketing course, it can change your life by giving you an income producing skillset in a highly lucrative market.

Some courses are WAY BETTER than a college degree.

They’re cheaper. Take less time. And more convenient.

But sign up for the wrong offering and it can sink your battleship, leaving you unsure of how you’re going to pay rent next month.

Before continuing, calm down and take the emotions out (the marketers selling this were trying to press all of your psychological buttons). You need to determine whether you can get a ROI or return on your investment.

How do you decide whether or not to buy?

1. Is this even something you want to do?

Don’t purchase something, an idea that you’re not prepared to be fully vested in. No matter what type of education is being offered, learning is the easy part. The hard part will be going out and implementing it.

SEO is fairly easy to understand but making it happen in real life takes patience, money, and real work on your part.

2. How much do you have to spend after you buy the course?

This is a very important consideration because many sellers gloss over how much money it takes to put the info into action.

For example, the Amazing Selling Machine guys sure didn’t like to emphasize how much the actual cost of creating and selling a private label product on Amazon was: About $2,500 + the $3,997 or $4,997 price of the course.

3. Who is behind the course?

Look for solid people with a pristine reputation for putting out quality and genuinely caring. Matt Diggity and Glenn Allsopp are people I pay close attention to when they put out a product because they:

1) Won’t rip people off
2) Care about their reputation
3) Put a lot of work and effort into their products
4) Don’t release a new flavor of the month product every time they can make money
5) Are highly aligned with their products (they didn’t outsource everything)

If a seller is a principled person with a good reputation, it’s a positive sign.

For someone who gives off great vibes in the cryptocurrency space, checkout Crypto Investor on YouTube.

In contrast, look out for people who are more interested in creating a circus atmosphere.

Tai Lopez immediately comes to mind (the constant rented ferraris, lamborghinis, and mansions are good circus indicators). I’d NEVER EVER give him my credit card.

Of course, you’ll also want to read reviews but don’t just read testimonials on the seller’s website. Search for “the product + complaints” and “the product + sucked”.

Scam and ripoff are okay to look at to but be careful because those keywords have been co-opted by affiliates who will lie to anyone to make a 40% commission.

They’ll put something like “Is the new Tai Lopez Bitcoin mastermind course a scam?” to rank in Google for the scam keyword (likewise for ripoff) and then proceed to try and sell you on whatever the new flavor of the month is.

You’ve got to be savvy about who it is you’re buying from.

For example, Donald Trump destroyed people with Trump University. He has the reputation of a successful business man but when you look behind the curtain he’s just a hype man who promotes his stuff with unwavering confidence despite it all being hot air.

The name Trump is synonymous with lawsuits and bankruptcy and leaving business partners holding an empty bag.

A lot of people couldn’t see that and got scammed by Trump U as it delivered nothing what it promised.

Tony Robbins is another guy I’d NEVER EVER buy from. Lots of hype, general information, and manipulative psychology but VERY little substance. I saw Tony Robbins Guru Netflix show and he reminded me of the Bart Simpson Testify episode where Bart instantly had the answers to everyone’s problems.

4. What are the alternatives?

Are there cheaper, just as good if not better options on the market? Some of the worst internet marketing info courses are simply repackaged information that you can find in a Kindle book.

Get a Kindle book on the subject and see if the info has already been mapped out for you to get started.

5. How are they trying to sell you?

Are you being sold more on imagery or the merits? There is usually some imagery involved but legit products will focus more on their merits and benefits while fluffy offerings will have you focusing on more cursory, emotional stuff.

6. Are they highly aligned with their product?

Tai Lopez ditched social media and ran to cryptocurrency as soon as he saw how much money was in it. He wanted to be seen as an expert but obviously had no clue as his crypo ads constantly showed him talking about “This Bitcoin thing”.

Compare this with Matt Diggity who is the #1 SEO in the world and lives and breathes it. If he comes out with an SEO course, you can be sure it will contain great information.

Recommendation

If you’re about to spend more than a week’s worth of earnings on an internet marketing course, you should scrutinize the decision – not because it’s a bad idea but because you might be being sold a ripoff course that doesn’t give you your money’s worth.

Many people reading this article will want to add an additional income stream, maybe passive income, or even become an entrepreneur that works from home.

The problem is, if this is you, then you don’t have a good idea what’s worth it and what’s not.

Because of this, I highly advise you to spend 5 hours researching this decision. Look for Reddit discussions, BlackHatWorld talk, and RipoffReport pages that talk about the course – not just the first page of Google because that can and usually is gamed.

Just as an FYI $497, $997, $1,497, $1,997, and $2,497 are the usual price points.

Be careful. Caveat Emptor.

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crypto investor's youtube channel has taken over

As soon as I watched one of his videos, I knew he was the real deal.

The logic, the rationality, the fortitude to say the unpopular. He was good, really good and you could tell he knew what he was talking about.

Crypto Investor (his channel and moniker) comes from a finance background and already taught fundamental analysis and value investing online but took his talents to the crypto world in the second half of 2017.

You can see the shift on his Seeking Alpha page.

The move to cryptocurrency analysis proved fortuitous as the crypto markets went wild – drawing global attention a few months later and his YouTube channel was aged and in prime position to deliver his high value analysis.

Despite only joining on August 28, 2017, Crypto Investor’s channel has put up monstrous numbers:

147,941 subscribers and 6,549,158 views

Here’s one of his more popular videos (The #1 Mistake Beginners Make Investing in Crypto) with over 229,000 views:

With YouTube serving as the breeding ground of information and advice during the crypto craze, Crypto Investor’s calm and steady voice was a much needed one.

From November to Christmas, all cryptocurrency did was go up in price. It made anybody who posted forecast videos look like a genius.

And, of course, with fast money to be made, all sorts of “crypto experts” began posting their “moonshots” and coins to buy.

There was even one steroid guy who was sitting in his garage giving his predictions. Sadly I can’t find the video but it was classic.

Going Where the Money is

Whoever he is (I don’t think he’s posted his real name), clearly he made the right move to transition from traditional investing. His YouTube channel is worth 6-figures and will eclipse 7-figures as monetization becomes easier.

He’s also got a hefty Twitter following at 15.4k but I’m thinking most of those are already YouTube subscribers.

His Steemit account is also a nice income producer with his last 10 blog posts earning an average of $83.62 each.

He’s also earning a little bit through Amazon’s affiliate program by linking to his preferred cold storage wallets: Ledger Nano S, Ledger Blue, and Trezor as well as his recommended reading for cryptocurrencies: Cryptoassets.

Marketing Shortcomings

Crypto Investor’s immense success has been a result of leveraging YouTube to showcase his knowledge/intelligence at exactly the right time.

Don’t get me wrong, the guy’s clearly a winner and he naturally has a great, straightforward presentation style that plays well but his timing worked out perfectly to hyper accelerate his staggering growth.

But he is lacking in the marketing department:

First, where is his website?

I like that he’s leveraging these other platforms but it’s important to get your own home base to refer people to.

Here’s exactly how you do it:

Instead of saying go to my Steemit, my Seeking Alpha, my Twitter, etc. you just send everyone to one short and simple address: Your .com.

That way if anything changes – you can update it through your website. You want to funnel people through your platform first before they ever touch the other platforms that you’re leveraging.

Use social media, don’t let it use you.

Accounts get banned, terms of service change, etc. so you always want to make sure you’re in control.

Secondly, get those email subscribers!

150,000 YouTube subscribers is great but 50,000 email subscribers are worth way more because you’re in control! You can never have that email list wrested from your grip and you can always contact them directly.

CI is a legit, honest guy so he may not want to even sell via email but he should still capture emails as a way to tap the user base.

It’s not like it’s a bad thing. I’d love to get his emails.

Third, create brand uniformity.

On Seeking Alpha, he’s Truth Investor.

His Twitter and Medium usernames are @Truth_Investor.

On Steemit, he’s @cryptovestor.

His YouTube URL is https://www.youtube.com/cryptoinvestor.

It still works because he’s so good people seek him out but it’s definitely suboptimal.

Last thing I’m going to critique is his new cartoonish video covers.

They’re really well done but I think his old graphics actually look better and less circus-like.

The attention grabbing covers for crypto channels has been played out to the max and beyond that I don’t think the new graphics match the cool, steady nature of his channel.

attention grabbing covers youtube

The marketing imperfections don’t really matter when you take the broad view because Crypto Investor overcomes it all with intrinsic value. If anything, this is a classic case of just take action and do something; don’t try to be perfect because you don’t have to be to be successful.

If CI hesitates and procrastinates for three months, he’s not even close to where he is today.

Bottomline: Impressive

Cryptocurrency is here to stay. We’ll see it boom again but all the while Crypto Investor is going to be churning out high quality content and steadily growing his already massive userbase.

What’s cool is you can tell this is what he likes to do and now he’s going to make a lot of money doing it.

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Glen Allsopp’s Detailed.com – What is it?

marketing intelligence website screenshot

Glen Allsopp produces other worldly content spanning depths of internet marketing most experts wouldn’t even think to think about.

His blog post on how 16 companies are/were dominating Google is legendary. I’ve actually referenced it multiple times to people in real life conversations.

He’s a next level thinker and I subscribe to him.

As soon as he offered Marketing, Inc. (along with Diggy) I knew I was in. It sucked to watch the price fall from my buy-in of $2,500ish to $1,000 later on but #marketers.

He followed up Marketing, Inc. with Gaps.com and I’m still not sure why Gaps is free but the material, again, is top notch.

His newest venture is Detailed.com. He’s obviously poured himself into Detailed but from the moment he released it in June of 2017 I thought it would be a flop.

My first impression then was it was a service that showed you where to find relevant link opportunities to your website.

And that’s where part of the flop comes in: It’s not that easy to tell what exactly Detailed.com is offering.

Everything looks great and it’s Glen so you know it’s top quality but why am I going to buy a subscription?

The 5 Minute Website Review

Since it’s still hard for me to discern what exactly Detailed.com does at a quick glance, I set a timer and gave myself 5 minutes to look over the website and relay what Detailed offers. Here is my summary:

Detailed.com shows you where to find highly relevant and targeted traffic and link opportunities for different niches.

The backlinks are filtered to show only fresh links from real people/websites (vs. every single link that points to a site). There is also a database of curated sites you can sort through that may provide traffic/link opportunities.

Twitter data is another way Detailed shows how to get links/traffic. The Twitter section shows mentions sorted by who the top influencers are citing and can be subcagetorized down to specific niches or specific sites.

I think that’s the gist of the site, basically you get laser targeted data on where you can potentially source links and traffic from.

While that technically passes the say-your-business-in-one-sentence-test, the problem I see is the value proposition that would make people jump out of their seats is not obvious and needs further explanation.

Does Anybody Want to Pay to Do Outreach?

The other reason I don’t like the concept is people are lazy.

The impressiveness of the data Glen is aggregating is not lost upon me but how many people want to do outreach, let alone pay for it?

A very low percentage. And so a lot of the market will be fenced off by their lack of desire to chase down links, even if the chase is highly efficient.

However, this business model does a 180 if Glen starts to offer the outreach service of corralling the links and traffic AKA the dirty work.

I think he could even boost the sales of the current subscription just by showcasing the DIY option next to the we-do-it-for-you option with ultra premium price tag.

God, if he offered the DIY service for getting smart traffic/links, it would be killer. Remember, this isn’t your grandma’s outreach, it’s intelligent, precision outreach/SEO.

Clearly there’s huge potential here. This site could easily be bought out. The data harvesting and/or infrastructure could be repurposed or sold for other uses.

This has never been done before and it’s a super powerful concept/infrastructure.

There will be initial success from outreach junkies and zealous agencies who recognize the power of what’s in front of them. And maybe that’s enough of a market slice to make it all worth it.

But, flatly, if he offers a done-for-you service, I think the revenue will explode.

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