If you buy the right internet marketing course, it can change your life by giving you an income producing skillset in a highly lucrative market.
Some courses are WAY BETTER than a college degree.
They’re cheaper. Take less time. And more convenient.
But sign up for the wrong offering and it can sink your battleship, leaving you unsure of how you’re going to pay rent next month.
Before continuing, calm down and take the emotions out (the marketers selling this were trying to press all of your psychological buttons). You need to determine whether you can get a ROI or return on your investment.
How do you decide whether or not to buy?
1. Is this even something you want to do?
Don’t purchase something, an idea that you’re not prepared to be fully vested in. No matter what type of education is being offered, learning is the easy part. The hard part will be going out and implementing it.
SEO is fairly easy to understand but making it happen in real life takes patience, money, and real work on your part.
2. How much do you have to spend after you buy the course?
This is a very important consideration because many sellers gloss over how much money it takes to put the info into action.
For example, the Amazing Selling Machine guys sure didn’t like to emphasize how much the actual cost of creating and selling a private label product on Amazon was: About $2,500 + the $3,997 or $4,997 price of the course.
3. Who is behind the course?
Look for solid people with a pristine reputation for putting out quality and genuinely caring. Matt Diggity and Glenn Allsopp are people I pay close attention to when they put out a product because they:
1) Won’t rip people off
2) Care about their reputation
3) Put a lot of work and effort into their products
4) Don’t release a new flavor of the month product every time they can make money
5) Are highly aligned with their products (they didn’t outsource everything)
If a seller is a principled person with a good reputation, it’s a positive sign.
For someone who gives off great vibes in the cryptocurrency space, checkout Crypto Investor on YouTube.
In contrast, look out for people who are more interested in creating a circus atmosphere.
Tai Lopez immediately comes to mind (the constant rented ferraris, lamborghinis, and mansions are good circus indicators). I’d NEVER EVER give him my credit card.
Of course, you’ll also want to read reviews but don’t just read testimonials on the seller’s website. Search for “the product + complaints” and “the product + sucked”.
Scam and ripoff are okay to look at to but be careful because those keywords have been co-opted by affiliates who will lie to anyone to make a 40% commission.
They’ll put something like “Is the new Tai Lopez Bitcoin mastermind course a scam?” to rank in Google for the scam keyword (likewise for ripoff) and then proceed to try and sell you on whatever the new flavor of the month is.
You’ve got to be savvy about who it is you’re buying from.
For example, Donald Trump destroyed people with Trump University. He has the reputation of a successful business man but when you look behind the curtain he’s just a hype man who promotes his stuff with unwavering confidence despite it all being hot air.
The name Trump is synonymous with lawsuits and bankruptcy and leaving business partners holding an empty bag.
A lot of people couldn’t see that and got scammed by Trump U as it delivered nothing what it promised.
Tony Robbins is another guy I’d NEVER EVER buy from. Lots of hype, general information, and manipulative psychology but VERY little substance. I saw Tony Robbins Guru Netflix show and he reminded me of the Bart Simpson Testify episode where Bart instantly had the answers to everyone’s problems.
4. What are the alternatives?
Are there cheaper, just as good if not better options on the market? Some of the worst internet marketing info courses are simply repackaged information that you can find in a Kindle book.
Get a Kindle book on the subject and see if the info has already been mapped out for you to get started.
5. How are they trying to sell you?
Are you being sold more on imagery or the merits? There is usually some imagery involved but legit products will focus more on their merits and benefits while fluffy offerings will have you focusing on more cursory, emotional stuff.
6. Are they highly aligned with their product?
Tai Lopez ditched social media and ran to cryptocurrency as soon as he saw how much money was in it. He wanted to be seen as an expert but obviously had no clue as his crypo ads constantly showed him talking about “This Bitcoin thing”.
Compare this with Matt Diggity who is the #1 SEO in the world and lives and breathes it. If he comes out with an SEO course, you can be sure it will contain great information.
If you’re about to spend more than a week’s worth of earnings on an internet marketing course, you should scrutinize the decision – not because it’s a bad idea but because you might be being sold a ripoff course that doesn’t give you your money’s worth.
Many people reading this article will want to add an additional income stream, maybe passive income, or even become an entrepreneur that works from home.
The problem is, if this is you, then you don’t have a good idea what’s worth it and what’s not.
Because of this, I highly advise you to spend 5 hours researching this decision. Look for Reddit discussions, BlackHatWorld talk, and RipoffReport pages that talk about the course – not just the first page of Google because that can and usually is gamed.
Just as an FYI $497, $997, $1,497, $1,997, and $2,497 are the usual price points.
Be careful. Caveat Emptor.