The Queen of QVC couldn’t have picked a worse name to insist upon. As I wrote yesterday, Lori Greiner went all in with the name Bagel Stuffins, backing the owners of Bantam Bagel into a corner and telling them there would be “a problem” if the name didn’t change.
Lori got her way – Nick and Elyse Oleksak changed their name – but the immediate public reaction was clear: we hate it.
To garner support, Lori appealed to her 476,000 followers on Twitter:
— Lori Greiner (@LoriGreiner) May 16, 2015
Only 144 fans sided with her. 311 sided with keeping Bantam Bagels.
Lori was dead set on Bagel Stuffins and used the fallacious logic that just because Nick and Elyse had personal sentiment towards the name Bantam Bangles that somehow it was the wrong name and Bagel Stuffins was the right one.
Now it’s time for Lori to admit that she has a personal attachment to Bagel Stuffins and it was the wrong choice. If she’s truly only in it for what’s best for the business, she’ll give up her name.
The only better gauge of market reaction than actual reaction is sales. And the market reaction is a huge NO!
— Team13System (@Team13System) May 16, 2015
— Aaron Kaufman (@bwoogie) May 16, 2015
— just mediaworks llc (@justmediaworks) May 16, 2015
Bantam Bagels is a great name. Bagel Stuffins seems extremely dumb and cheap. It’s a great name to ppl who eat pizza rolls. #SharkTank
— Elle. (@elle_emm_aitch) May 16, 2015
— Lauri (@Sneeooosh) May 16, 2015
— Cath Jordan (@Dietcokeballgow) May 16, 2015
— crosseyed & painless (@powerfuldannyg) May 16, 2015
— Stephanie Garrod (@fixitsteph) May 18, 2015
Bagel Stuffins is a stupid name. A name change was fine but that is a terrible name and makes it sound low class. #BantamBagels
— Jared Johnston (@jrodjohnston) May 18, 2015
Can Lori admit she’s wrong about Bagel Stuffins?
The good news is people are now rallying around Bantam Bagels so Lori’s marketing miscue is actually working in the sense the Bantam Bagels brand has more awareness than it ever did before.