People Hate Lori Greiner’s Bagel Stuffins Name Change

The Queen of QVC couldn’t have picked a worse name to insist upon. As I wrote yesterday, Lori Greiner went all in with the name Bagel Stuffins, backing the owners of Bantam Bagel into a corner and telling them there would be “a problem” if the name didn’t change.

Lori got her way – Nick and Elyse Oleksak changed their name – but the immediate public reaction was clear: we hate it.

To garner support, Lori appealed to her 476,000 followers on Twitter:

Only 144 fans sided with her.  311 sided with keeping Bantam Bagels.

Emotion

Lori was dead set on Bagel Stuffins and used the fallacious logic that just because Nick and Elyse had personal sentiment towards the name Bantam Bangles that somehow it was the wrong name and Bagel Stuffins was the right one.

Now it’s time for Lori to admit that she has a personal attachment to Bagel Stuffins and it was the wrong choice.  If she’s truly only in it for what’s best for the business, she’ll give up her name.

The only better gauge of market reaction than actual reaction is sales.  And the market reaction is a huge NO!

Can Lori admit she’s wrong about Bagel Stuffins?

The good news is people are now rallying around Bantam Bagels so Lori’s marketing miscue is actually working in the sense the Bantam Bagels brand has more awareness than it ever did before.

18 Replies to “People Hate Lori Greiner’s Bagel Stuffins Name Change”

  1. It seems pretty obvious that Bantam was a bad name by itself, and yes I instantly think of the long established publisher, but Bagel Stuffins is even worse. Just called their stuffed bagel what they are with something like Bantam Stuffed Bagels Bites instead if some infantile name change. You do not need a childish name to inform people what is different about a product. The big boys have already tried ripping them off but the do it as a huge stuffed bagel dough based log (think of giant Twinkie), yuck, not as doughnut hole size filled bagel bites in multiple flavors. By the way do search for Bagel Stuffins and you’ll find nothing but reference to Bantam Bagels. Her campaign was a flop.

  2. I was so uncomfortable through the pressure she put on this couple. The name and logo are cheap! Bantam Bagel Balls says it all and the bantam rooster fits nicely. Much better name for a quality product. I’ve always admired Lori but this “nice” pressure was completely wrong! Can’t wait to see Bantam Bagel Balls in my local Whole Foods!

  3. Bagel stuffins is ridiculous. If you want to destroy a perfectly set name recognition to Bantam Bagels this certainly is the way.

  4. Never, never change the name of a new product once it has been advertised. Name recognition is so important. It doesn’t matter if people understand the meaning of a name. It’s the familiarity of the product that is important. The brand name Bantam Bagels was terrific! The new name Bagel Stuffings is misleading to the consumer. Consumer will think the product is a stuffing for bagels to be spread inside of a bagel. Keep the name Bantam. I have a marketing degree and have been a woman-owned business where I marketed and distributed a private-label product for the livestock industry.

  5. I was surprised to watch Lori strong arm the couple into a tacky name change of Bagel Stuffin. They not only didn’t have time to decide, they didn’t even have input on the new name. Bantam Bagel was a slick name; Bagel Stuffin sounds like a bad country music song.

  6. Bagel balls. Bagel bites. Bits O bagel. Anything is better than bagel stuffing…which sounds like Thanksgiving bird stuffing.

  7. Name recognition is everything keep the original name and add a tag line underneath to describe the uniqueness of the bagels such as filled bagel bites or stuffed bagel bites. Brainstorm some ideas Look at the names of successful companies like Amazon, Target and Macy’s. Do their names say what they do or what they offer?

  8. From the start of , “Bagel Stuffins”, I had a weird visual of ‘back woods
    little bakers ‘ ( like the Keebler elves ) cramming fillings into raw dough.
    Does not promote feelings of hunger ……

  9. Just saw a rerun of this episode, even tho late in the game, I agree Bantam Bagels sounds the best! Bagel Stuffins is just too kiddish.

  10. Wow!! Lorri’s “sweetness” on S/T might have a bitter bagel aftertaste. I’m sort of confused by her behavior. Is it really her place to smirkingly coerce a couple who have made it clear to her that she’s overstepping her boundaries? Get a grip girl, and ponder how you’d feel if they firmly pressed their ideas on your QVC business. “Bagel Stuffings” , pfffft….

  11. My husband and I watched Beyond the Tank last night. I know that the general idea is to “dump down” the names of products so that the masses can easily understand… and I’m sure they want to sell to the masses. But Bantam Bagels denotes a specialty item that, while affordable, has a richness of sound and a pretense of quality. I totally agree with the above comments. The comment abt the pizza roll consumer was spot on. Bantam Bagels… bake them. We will come. 🙂

  12. STUFF”n”BAGELS / or Stuff”N”Bagels/ or” STUFFINBAGELS” might be a better prefix/ suffix title pertaining to the TRADE MARK. From a label design, this TRADEMARK could have “POPPED” with a little more thought!!!!

  13. The PRODUCT is all I care about, & I couldn’t care less what it’s named so long as I know how & where to order the bagels. It was my understanding that Starbuck’s sells it, but i haven’t yet found it at any of the Starbuck’s i’ve been to here in Chicago. So sad

  14. You people that don’t like BagalStuffins are the stupid ones . I bet not one of you knew what the word Bantam ment. If you didn’t know you wouldn’t go in the place you would think it was just another shop. BagalStuffins You know right away what it is. So many ignorant people out there.

  15. I APOLOGIZE MY PHONE IS SCREWING UP SENT MY COMMENT BEFORE I COULD FINISH ! I MUST TELL YOU LORI YOU DID NOT PUT NO EFFORT IN TO THE NAME BAGEL STUFFINGS NOT CREATIVE BY NO MEANS BANTAM BAGELS HAD MORE VALUE TRUTH BE TOLD BAGEL STUFFINGS ONLY SOUNDS LIKE AN INGREDIENT FOR MAKING BAGELS IF YOU HAVE RUINED BANTAM BAGELS BUSINESS WITH THE NAME CHANGE DO YOU REIMBURSE THE PEOPLE FOR JEOPARDIZING THE BANTAM BAGELS BUSINESS YOUR BAGEL STUFFINGS NAME HAS NO FLARE YOU MAY HAVE COMPROMISED & LOST BUSINESS FOR BANTAM BAGELS YOU HAVE BEEN SHARKED BY REALITY THE PEOPLE HAVE SPOKEN !

Leave a Reply

Your email address will not be published. Required fields are marked *