Self-improvement enthusiasts are always looking for a more efficient way to absorb info.
Notevantage is a subscription service-product that extracts and delivers the best book tidbits, anecdotes, and data to subscribers. It’s anchored by the concept of information investing.
Similar apps and websites include Blinkist, GetAbstract, and Instaread but while Notevantage is in the same educational racket, it’s approach is completely different.
Notevantage completely spurns book summaries (what the big 3 above specialize in) and instead offers curated notes that hyper focus on the very best selections from top non-fiction books.
Moreover, the educational approach is random and informal.
Whereas Blinkist and similar summary apps give you a database of book abstracts to search through, Notevantage selects and sends you random gold nuggets every week; It’s a surprise burst of information, much the way reading your favorite blog is – you don’t know what they’re going to post but you know you’re probably going to like it.
Therein lies another difference from Notevantage and the competitors: NV Notes are written and composed by one person with an emphasis on quality and simplicity so that readers can learn optimally.
Book summary websites source work to hourly workers so they can build up a huge library. The span is enormous but the product has been said to be watered down by several blog reviews.
The content on Notevantage is of the highest quality and will give YOU an enormous ROI as YOU get the very best parts of top non-fiction books with easy to understand practical takeaways that you can apply right away for benefit in your life.
Learn more about subscribing at Notevantage.com.
Read more about information investing through the blog:
Nick Kolenda is a real life example of how content marketing domination can make you #1 in your niche.
I found him in 2015 (while researching price points for my Amazon product, I think) and became a subscriber and ever since I’ve been overwhelmed by how much super premium content he gives away for free.
And when I say premium content, I mean the world’s best.
Nick distills voluminous amounts of empirical data and academic research (the kind you don’t want to read) into easy bits of info that anyone can read and understand.
This is POWERFUL, important stuff that can make all the difference in your marketing being profitable.
His guides – especially if bundled together – are worthy of $197, $297, $497 price tags and he gives them away.
Again, Nick is proof that his material works. His stats:
His Chat Roulette Mind Reading video will hit a million views by April 2018.
Analysis of Nick’s Business
First of all, I love his website. You know each pixel is engineered to get subscribers. It’s big, it’s bold, and yet it’s plain and simple and easy for readers to extract information from.
Also, all the information is free on his site but if you want the PDF, he makes you subscribe to get it. Great hook to get subscribers.
I’ve always thought his monetization was clumsy and very passive.
I think Nick actually leans away from making money because he doesn’t want to disrupt his flow. I’m sure he has a grand design when it comes to how to cash in but it’s been three years since I’ve known of him and I haven’t seen too many cash grabs.
He’s sold 30,000 copies (according to the Amazon page) so estimating $2.50 in royalties each, he’s at $75,000 there.
He recently came out with a sales course. I nabbed it for $25 (easy buy, it’s Nick) but I can see now it’s $49. With 20,000 warm subscribers, I’d guess he got at least 7% conversion rate and putting each buy conservatively at $25, that’s $35,000.
I’ll review the course whenever I get to it but for now I still haven’t gone through it. It was just an auto buy because it was cheap and I know Nick’s paid courses are going to be stellar.
He also came out with a Blog Boost course which I think is now called Content Boost at that started at $70/month and then moved to $89 per his subscriber emails.
I think there was gold pricing ($897 is my guess but that’s very likely way off) that had this one up there for lifetime access.
Either way, I balked at this course, the blog boost label was particularly bad because it’s so generic, has been done a 1,000 times over, and is misaligned with (doesn’t convey) Nick’s strength: psychology.
And now he’s added consulting as a way of generating income.
As I continue to profile my favorite online success stories, I notice this pattern of elite success despite notable mistakes along the way.
The moral being, it doesn’t matter. Just keep producing awesome work until you figure it out.
I think consulting was a natural progression for Nick and I think the next step is to be more aggressive in putting more stuff behind a paywall.
I’d also recommend posting a few more videos to YouTube because his videos are great and the more he posts and clogs the YouTube search results with his stuff, the more he’s going to get tens of thousands of new eyeballs on his brand.
Nick Kolenda is already the #1 marketing psychology expert in the world and he’s going to further cement that in 2018 and 2019.
The game is over, he’s won.
Go to NickKolenda.com and start downloading his free stuff and you tell me you wouldn’t pay for that.
Jordan Brand, which is a division of Nike, and Leonard’s representatives came “very close” to completion on a new four-year extension worth more than $20 million. But discussions broke down abruptly because representatives for Leonard didn’t feel that the new deal reflected the forward’s accomplishments and standing within the league, sources said.
So let me get this straight, they were “very close” but then they weren’t.
That’s an asinine leak but there’s bound to be truth in the two main components of this leak.
First, it’s a great time for Jordan to offer The Claw an extension. He’s got a lot of shaky energy surrounding him and his career has hit a standstill.
Perfect opportunity to buy low and lock up a steal superstar who gets a ton of respect from fans everywhere.
Second, Leonard would reject that paltry deal.
Similar NBA Superstar Shoe Deals
In the fall of 2015, Steph Curry got an extension from Under Armor that ran through 2024 and included an equity stake in the company. Terms of the deal weren’t disclosed but I wouldn’t be surprised if it were worth 2.5x of Kawhi’s latest offer.
Jersey sales aren’t dispositive by any means but they do show that Kawhi has fan appeal outside of his superstar level talent.
With his VIP status in the elite player’s club, the numbers above, and given Kawhi’s current in-limbo status, I think he’s in the $9.5-11m total annual endorsement salary range (rolling in royalties, any stock options, signature shoe possibilities, and performance bonuses.)
Also, keep in mind that one of the supposed landing spots should KL leave the Spurs is the Lakers where Kawhi would get a huge push from the national media coverage.
If I was Jordan/Nike, of course you’re trying to mitigate the Derrick Rose albatross Adidas contract risk I’d definitely pay attention to the upside that a full recovery brings.